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Kelli Heikes Named to Boating Industry’s 40 Under 40
Waterfront Brands is proud to celebrate a major milestone for one of our own—Kelli Heikes has been named to Boating Industry’s prestigious 40 Under 40 list. This annual recognition highlights emerging leaders who are making a meaningful impact across the marine industry, and Kelli’s inclusion is a testament to her dedication, leadership, and forward-thinking approach. Through her work, she has consistently demonstrated a commitment to innovation, collaboration, and elevating
Apr 11 min read


From Trusted Dock Line to Global Brand: The Next Chapter for Rhino Marine Systems
Waterfront Brands, the leading provider of premium waterfront equipment and solutions, proudly introduces the next evolution of Rhino Marine Systems — building on over 40 years of proven performance to become a comprehensive dock brand engineered for strength, versatility, and enduring reliability in every waterfront environment. With more than 40 years of proven performance across residential, commercial, and marina applications, Rhino Marine Systems has evolved from a trus
Oct 28, 20252 min read


Waterfront Brands Acquires Tide Tamer Waterfront Products
Largest Portfolio of Waterfront Equipment Expands Coverage in the Saltwater Market Fergus Falls, MN and Snow Hill, NC – Waterfront...
Nov 28, 20222 min read


Waterfront Brands Announces CEO Retirement and Succession Plan
Don Hurley to retire as Chief Executive Officer, Corey Duke Named Successor Fergus Falls, Minnesota – Waterfront Brands (“Waterfront” or...
Aug 25, 20223 min read


Waterfront Brands Announces Addition to Leadership Team
Corey Duke joins team as Executive Vice President and Chief Commercial Officer Waterfront Brands, the most comprehensive suite of...
Feb 21, 20221 min read


ShoreMaster, HydroHoist, and Neptune Unite as Waterfront Brands
Vertically Integrated Company will be the Largest Portfolio of Waterfront Equipment in the Industry.
Jan 18, 20212 min read


ShoreMaster/HydroHoist Acquires Neptune Boat Lifts
With the acquisition of Neptune, the portfolio of brands will now cover all fresh- and salt-water marine environments.
Dec 1, 20202 min read


ShoreMaster and HydroHoist Announce Merger
The combined product offering of these industry-leading brands covers the broadest spectrum of boat types, sizes and marine environments.
Jun 25, 20193 min read
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