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Waterfront Brands Acquires Tide Tamer Waterfront Products

Largest Portfolio of Waterfront Equipment Expands Coverage in the Saltwater Market


Fergus Falls, MN and Snow Hill, NC – Waterfront Brands, of Fergus Falls, MN, announced this week the acquisition of Tide Tamer Waterfront Products, of Snow Hill, NC, expanding the portfolio’s coverage in the saltwater marine market. Tide Tamer is a leading manufacturer and distributor of a full line of aluminum watercraft lifts, docks, and related waterfront accessories, primarily serving residential and commercial saltwater markets in the Southeastern United States.


Corey Duke, Chief Executive Officer of Waterfront, said, “Tide Tamer has become a true leader in the Southeast market by maintaining a strong brand name through its laser focus on customer service and product quality. We look forward to working together to support Tide Tamer’s customers and continued growth.”


Founded in 1996, Tide Tamer is a leading manufacturer of watercraft lifts, docks, and gangways, dedicating its efforts to exceeding customer expectations while utilizing the highest quality materials and engineering to deliver sensible and functional waterfront solutions. The Tide Tamer team collectively has over 100 years of industry experience and works directly with dealers and marine contractors to design watercraft lifts that withstand the harshest of saltwater and marine environments.


Tide Tamer’s owners, Buzz Shackelford and Brad Griffin, said, “We’re incredibly proud to have built Tide Tamer into the company it is today, and we could not be more excited for Tide Tamer’s next chapter of growth as part of the Waterfront Brands family. Waterfront has an outstanding reputation in the industry and is an excellent fit for Tide Tamer to continue serving our customers and employees.”


With the acquisition of Tide Tamer, Waterfront Brands further expands its product portfolio for its dealers and end-users, covering all fresh- and salt-water marine environments. The combined product offering covers the broadest spectrum of product categories in the dock, watercraft lift, and accessories markets while accommodating all watercraft types, sizes, and applications in the industry.

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