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Waterfront Brands offers a complete line-up of premium brands across its divisions. 

With docks, boat lifts, accessories, and more we truly cover the waterfront.

The company’s flagship brands include ShoreMaster, HydroHoist, and Neptune Boat Lifts; additional brands include Rhino Marine Systems, PolyDock Products, ShoreMaster Fabrics, RotoMold USA, and HyPower.

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ShoreMaster is a line-up of premium aluminum docks, boat lifts, and accessories. With superior construction, distinctive designs, and infinite versatility, ShoreMaster crafts landmarks that define the waterfront. The Infinity Waterfront System is where a beautiful weld meets a beautiful design in a way that no other system can match, making ShoreMaster an industry leader. 

Explore ShoreMaster Docks + Boat Lifts >>

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HydroHoist®, LLC is the oldest and largest hydro-pneumatic boat lift manufacturer in the world and celebrates over 55 years of business. HydroHoist®, LLC manufactures and sells lifts ranging from 1,500-pound drive-on docking platform for PWCs to lifts that will accommodate 130,000 pound watercraft.

Explore HydroHoist boat lifts >>

UltraLift Shallow Water (Floating Lifts)

Neptune Boat Lifts is the leading manufacturer of boat and yacht lifts specifically designed for coastal saltwater environments. Specializing in 4-post, 8-post, and elevator aluminum lifts, Neptune lifts are capable of lifting vessels up to 300,000 lbs. in gross weight.

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Tide Tamer is a leading manufacturer and distributor of aluminum watercraft lifts, docks, and related waterfront accessories, primarily serving residential and commercial saltwater markets across the Southeastern United States.

Explore Tide Tamer Waterfront Products >>

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Rhino Marine Systems offers floating steel docks designed and overbuilt to deliver a platform of strength and stability within the roughest of conditions. As a market leads, Rhino Marine Systems' goal is to create, build and deliver strong and stable products to connect and enhance life on the water.

Explore RhinoDock Steel Dock System >>

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PolyDock is a premium rotationally molded, polyethylene floating dock system designed to look great at your shoreline, and provide you with exceptional value for years. Built to go where other docks don’t and to survive in places where words like “maintenance” are frowned upon, PolyDock Products get owners closer to their next adventure.

Explore our Floating Dock System >>


HyPower is the leading technology company in the power pedestal industry. More than 50 years in the business with a focus on quality and customer service has earned us a reputation for exceeding expectations. Our power products are completely UL-Certified. Designed to be ADA compliant, HyPower products also avoid liability issues.

Explore HyPower Power Pedestal products >>

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56 years of producing the highest quality rotational molded parts have made RotoMoldUSA the central U.S. leader in rotomolded products. Utilizing state-of-the-art rotational molding equipment and processes, we have the capabilities to produce very large parts, perform in-house mold repair, and provide lab testing/leak detection – all with an emphasis on quality, timeliness, and cost-effectiveness.

Explore RotoMold USA Capabilities >>

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Shore Shack is an e-commerce channel for ShoreMaster, PolyDock and Rhino Marine Systems products, serving customers across the country. 

Visit >>

TotalMarinaCom_Logotype.png is an e-commerce channel for HydroHoist and HyPower products, serving customers and end-users across the country. 

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Boat Lift and Canopy is an e-commerce channel for ShoreMaster Fabrics, selling high-quality canopy covers in nearly all brands and styles. 

Visit >>

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