OUR

TEAM

DON HURLEY

Chief Executive Officier

Don is the President and CEO of ShoreMaster LLC, which manufactures premier waterfront equipment including boat docks, boat lifts and accessories. Don has assembled a talented team and led them through a difficult rightsizing of the organization, resulting in a huge improvement in the company's financial performance during the 2008 recession. Prior to that, Don was Vice President of Sales and Marketing at ShoreMaster, where his leadership resulted in the expansion of ShoreMaster’s distribution by over thirty nine percent.

Previously Don worked at FedEx in numerous roles from operations management to sales.  As a Worldwide Account Executive at FedEx, Don sold all over the world including the Pacific Rim, Europe, Canada, Mexico, and the U.S. He is a two time President’s Club award winner and was inducted in the FedEx Sales Hall of Fame in 1995. He joined Arctic Cat Inc. in 2002 and was awarded the Arctic Cat District Sales Manager of the Year in 2006. Don is a graduate of the University of Minnesota.

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NATE NOLAND

Chief Financial Officer

Nathan Noland officially joined ShoreMaster, LLC, in 2011 but has been working with the staff in other capacities since 2006. Noland is a certified public accountant and is a member of the ND Society of CPA's. Noland oversees the accounting and finance functions in addition to Human Resources and organizational development. Furthermore, Noland plays a key part in the company's strategic direction. 

Nathan is an avid outdoorsman and enjoys using the ShoreMaster product at their family lake cabin with his wife and two children. Noland is also serving as a Board Member, Treasurer, and Finance Committee Chair for the YMCA of Fergus Falls.

CHRIS WINTER

Vice-President of Operations

Chris Winter has been with ShoreMaster since 2003 and brings more than 20 year of operational and engineering experience to this position. Most recently working as the Design Team and Production Support Supervisor, Winter's has a great amount of knowledge with all ShoreMaster LLC products, employee safety, and has well developed relationships with the operations team and employees. Outdoors of work Winter is active in a variety of activities and ventures. Winter lives on the lake near Fergus Falls and enjoys sportsman activities such as fishing, hunting, boating and is even a certified diver.

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ASHLEY BRUGGEMAN

Vice-President of Marketing and Customer Support

Ashley Bruggeman joined ShoreMaster, LLC in 2013. Bruggeman earned a M.A. in mass communication for North Dakota State University (Fargo, ND). As Director of Marketing, Bruggeman is responsible for the marketing, communication and market development efforts of the ShoreMaster, LLC family of brands. Bruggeman produces the highest quality of product development and target marketing. Bruggeman is a Fergus Falls native who now enjoys life in the lakes country with her family. A young and active family keeps Bruggeman busy outside of work. 

RON MARTIN

Vice-President of Sales

Eric Muckenhirn has been Director of IT since 2011 and worked for ShoreMaster previously as well. Muckenhirn brings with him a diverse background and extensive knowledge base. As Director of IT, Muckenhirn works along side our developers, system administrators, engineers, and customer care team to ensure that we have the most reliable technology systems in order to provide only the highest quality service and products. Passionate about the lakes and lake lifestyle Muckenhirn recently purchased a lake home and is a true testament to the configuration of the ShoreMaster dock system. In his spare time Muckenhirn likes to travel, golf, boat, and enjoy various sporting activities. 

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DAVID HUMPHREYS

President, Neptune Boat Lifts

Ashley Bruggeman joined ShoreMaster, LLC in 2013. Bruggeman earned a M.A. in mass communication for North Dakota State University (Fargo, ND). As Director of Marketing, Bruggeman is responsible for the marketing, communication and market development efforts of the ShoreMaster, LLC family of brands. Bruggeman produces the highest quality of product development and target marketing. Bruggeman is a Fergus Falls native who now enjoys life in the lakes country with her family. A young and active family keeps Bruggeman busy outside of work. 

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ERIC MUCKENHIRN

Director of Information Technology

Eric Muckenhirn has been Director of IT since 2011 and worked for ShoreMaster previously as well. Muckenhirn brings with him a diverse background and extensive knowledge base. As Director of IT, Muckenhirn works along side our developers, system administrators, engineers, and customer care team to ensure that we have the most reliable technology systems in order to provide only the highest quality service and products. Passionate about the lakes and lake lifestyle Muckenhirn recently purchased a lake home and is a true testament to the configuration of the ShoreMaster dock system. In his spare time Muckenhirn likes to travel, golf, boat, and enjoy various sporting activities. 

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